Life Raft Professionals, LLC Privacy Policy
Last Updated: April 8, 2022
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from liferaftprofessionals.com (the “Site”). This Privacy Policy is incorporated in its entirety with our Terms of Service Agreement as well, which can be found here. Any term not defined in this Privacy Policy may be defined in the Terms of Service Agreement.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
CALIFORNIA RESIDENTS
California residents have a right to request that we disclose what personal information we collect from you and whether, and how, we disclose or sell that personal information. California residents may also request that we delete any personal information collected or maintained by us from you.
To submit a request for a list of the categories of personal information collected from you or to request that Life Raft Professionals delete your personal information, please email us at privacy@liferaftprofessionals.com or send a letter to us at the following address:
Life Raft Professionals
1537 E Hillsboro Blvd.
Deerfield Beach, FL
To verify your request, we may request certain information from you to confirm that you are a Life Raft Professional user, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to us to disclose or delete your personal information. To do so, you must provide us with proof that the individual or business has been appointed as your agent, such by providing a signed power of attorney form, and provide accurate responses to any information requested by us that may be necessary to confirm that you are a Life Raft Professional user, such as your phone number, username, email address, city, state, or geographic location. California residents have a right not to receive discriminatory treatment by Life Raft Professionals for their exercise of these rights conferred under California law.
EUROPEAN UNION RESIDENTS
Residents of the European Union have a right to request that we disclose what personal information we collect from you and whether, and how, we disclose or sell that personal information. European Union residents may also request that we delete any personal information collected or maintained by us from you.
To submit a request for a list of the categories of personal information collected from you or to request that Life Raft Professionals delete your personal information, please email us at privacy@liferaftprofessionals.com or send a letter to us at the following address:
Life Raft Professionals
1537 E Hillsboro Blvd.
Deerfield Beach, FL
To verify your request, we may request certain information from you to confirm that you are a Life Raft Professional user, such as your phone number, username, email address, city, state, or geographic location. You may also designate an authorized agent to make a request to us to disclose or delete your personal information. To do so, you must provide us with proof that the individual or business has been appointed as your agent, such by providing a signed power of attorney form, and provide accurate responses to any information requested by us that may be necessary to confirm that you are a Life Raft Professional user, such as your phone number, username, email address, city, state, or geographic location. European Union residents have a right not to receive discriminatory treatment by Life Raft Professionals for their exercise of these rights conferred under European Union law.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@liferaftprofessionals.com or by mail using the details provided below:
Life Raft Professionals, LLC
Privacy Policy Officer
-----
